I have always been fascinated with starting things up and building on it. This is one of the reasons why I love getting into new business ventures.
In the past, I ventured into events management, consulting, and even real estate. I also dipped my toes a little onto tutoring piano with kids and adults. The most successful venture I have had so far was events management but I had to pull the plug when we migrated to New Zealand.
Two years in our new home country, my brain and my hands were already itching to get into a new venture. Given that we are in a totally foreign country, I will have to build everything from the ground up. My planning stage consisted of learning the culture of the people here (which I still have not fully figured out), their purchasing patterns and behaviour (online shopping is popular here since there are a limited number of shops, which meant a limited number of products as well), and what item or service I can provide to fulfill a need.
I did not look far. I looked into my own needs. I got hooked with Korean beauty products in 2016. I found their products effective yet inexpensive. I made sure I was fully stocked when we moved here but I soon found myself needing to restock my items and purchasing from the online shops here meant I do not always have my go-to items available. I would purchase from different sites so I will get the best price for the product that I preferred but it was not sustainable for me.
And so my idea for a new business began. I looked for wholesale suppliers who can provide for the products I needed. After several attempts to contact an efficient supplier with the best price, I eventually found one.
The Website
Having found a supplier, I knew I was ready to start my own online shop (as a physical shop will take more effort and capital which I do not have). I purchased a domain and a subscription for an online shop and I thought it will already get easier form there.
Nope. It did not. I had to learn a lot of other items I did not know I needed. I needed to learn about online security, payment options, etc., etc. The list was incredibly wrong. Being the perfectionist that I am, fear started creeping in because my online shop may not be “good enough” until two years in, I already had to renew all my subscriptions, without ever having sold any item because of the things I feared.
The Movers
Fortunately, I am surrounded by Movers. My boss (at my day job), who is ever-supportive of all my crazy ideas, suggested that I can sell on TradeMe first. TradeMe is an online shop/ auction where you can list the items you want to sell. Given that they already have an established customer base, you are bound to sell no matter how long. I started selling in November. My sales were not astoundingly successful but my products are nevertheless moving.
My second mover is no less than my dear husband. Howell has been assuring me that no matter the turnout, what matters is that I did what I wanted to do, which is an achievement in itself already. I did not need to prove anything to anyone, so I do not have to pressure myself into succeeding with this business. I have the products, anyway and I can always just use them if they are not sold. With this encouragement from him, I launched my website on 1st April this year – indeed a good date to launch a business venture!
The Aftermath
Was my launch successful? Far from it. Yet, I am building myself up everyday. I am learning more about the field I chose to be in (Marketing). I am learning more about managing my own website, managing inventories, managing customer expectations, and more importantly, the culture of the people I interact with daily. I call it the aftermath but I am definitely not done yet. There are still a lot of things to do and learn. I still fear but I shall keep on moving!
The Online Shop| S K-Beauty NZ
So then let me introduce you to my online shop! It’s called S K-Beauty NZ. Given the previous issue I had with ordering K-Beauty items, I designed my products and services to fill the need that most similar shops do not provide here in New Zealand.
Store Pick-Up: Residents in Wellington can pick up the items they purchased. This means no waiting time for delivery for those who need their beauty quick fix!
Product Requests: As limited variation of products is an issue here (merchants here do not really have that much of an option as importation expenses are expensive, mainly because we are literally at the edge of the earth), there is an option for customers to request for products which they wish to purchase for me to include it in my next batch of orders. They can just shoot me an email at info@skbeauty.co.nz or use my website’s contact me form. Easy as!
Best-Priced Beauty Products: Last and the most important bit, whether it be a skin care or makeup product, our prices are competitive, and I dare say, the best-priced items there are. That’s a sure win!
With that, I hope anyone who is interested may find their time to visit my online shop and check out the wonderful offerings we do have!